An immersive experience is transformative: it takes an otherwise unremarkable space and turns it into a whole new world. Add interactivity, cool content, and industry-leading tech, and it’s an experience you don’t want to miss.
With this in mind, it’s no surprise that immersive experiences are on the rise. The immersive entertainment market is forecasted to grow at a compounded annual growth rate of over 6% from now until 2032, led by North America and Europe, the experience economy is expected to be a USD$8.2 trillion industry by 2028.
Let’s look at examples of immersive experiences, and the technology that lies behind the magic.
Illuminarium at Wynn Palace Cotai
Immersive experiences are just that – they immerse guests in their surroundings using images, props, scents, sounds, and interactivity. Most experiences are themed and tell a story. Imagery is typically projected on the walls and floors, and vivid, compelling content is paramount to completing the experience.
Wynn Palace Cotai, a luxury five-star hotel and resort located in Macau’s city center, is home to exclusive shopping, ultra-fine dining, and as of January 2024, the newest Illuminarium location. At Illuminarium at Wynn Palace Cotai, Macau, visitors and hotel guests can walk on the surface of the moon or travel on an African safari through visual, audio, and haptic technologies.
Conceptualized only a year prior to opening, it was a short runway from ideation to reality. “We were approached by the CEO of Wynn Resorts, and he really wanted to bring the finest immersive entertainment experience possible to Wynn Palace, which is their flagship property in Macau,” explains Alan Greenberg, CEO, Illuminarium Experiences.
Working with a group of partners, including Christie, Rockwell Group, Electrosonic, Holoplot, and Legends project management, Illuminarium and Wynn Palace selected 29 Christie Griffyn 4K50-RGB pure laser projectors for the venue. “Illuminarium at Wynn Palace combines a high-quality environment with AV technology. It involved quick timelines and new content – it was a big opportunity for Illuminarium and our technology partners,” says Greenberg.
Ars Electronica
Ars Electronica Solutions, renowned for its innovative approaches to blending art, science, and technology, has long been a pioneer in creating immersive experiences that captivate audiences worldwide. In its quest to push the boundaries of visual storytelling, the Austria-based cultural, educational, and scientific institute finds a perfect partner in Christie. Since 2016, together they deliver breathtaking stereoscopic projections in up to 8K resolution with a high frame rate (HFR) of 120Hz for the highly popular Deep Space immersive experiences that transform exhibition spaces across the globe.
Patrick Müller, Head of Technical Operations at Ars Electronica Solutions, emphasizes the synergy between their high-resolution 2D and 3D content and our RGB pure laser projectors. “The projections on the wall and on the floor fully immerse audiences into the narrative of the content,” he says. “The ability to show 120Hz active stereo in frame-sequential mode with native 4K UHD resolution sets our projects apart. This combination ensures that visitors, who are often closest to the projection surface, experience every little detail.”
Image: Visitors are treated to immersive 3D imagery at Ars Electronica Solutions’ Deep Space Shanghai exhibit at the West Bund Museum.
Müller notes that the combination of Ars Electronica Solutions’ content and Christie’s RGB pure laser projection significantly enhances visitor engagement, particularly for art historian guest lecturers and art enthusiasts who dedicate their lives to studying fine art masterpieces.
“When they see paintings presented as gigapixel images with incredibly high resolution and realistic colors, it’s a mind-blowing experience. The detail and color accuracy of Christie projectors bring art to life, allowing visitors to appreciate nuances and subtleties like never before. This fusion of content and technology redefines the art viewing experience, which creates deeper connections and a lasting impact on the audience.”
Technology
From source to display, Christie offers a complete AV solution for your immersive experience. Our RGB pure laser projection technology, with its innovative laser illumination system architecture, excels in color reproduction, brightness, and image uniformity. Featuring an all-in-one design with integrated cooling and a sealed optical path, flagship models such as the Griffyn Series, including the Griffyn 4K50-RGB used at Illuminarium in Macau, and M 4K RGB Series – which are used in the Deep Space projects – deliver vibrant images and pure colors that create unparalleled immersive experiences.
image: Christie Griffyn 4K50-RGB pure laser projector pairs with Mystique and Pandoras Box for a complete AV solution.
Our RGB pure laser projectors pair with Christie Mystique, a camera-based software that automatically aligns, stacks, and blends multi-projector systems in minutes with a click of a mouse, with unsurpassed accuracy.
To further facilitate immersive experiences, Christie Pandoras Box suite of media playback and show control solutions pairs with projectors to ensure a seamless display and management of content. This flexible and scalable solution offers an intuitive, layer-based, real-time rendering system for synchronized and uncompressed playback up to and beyond 8K, multi-user timeline control, 10-bit color depth, real-time tracking, 2D and 3D mapping, or mixed-screen setups.
If you attended ISE, InfoComm or InfoComm India in 2024, you may have experienced our interactive and immersive room. It provided show attendees with an opportunity to interact with content on the walls and floor and ask questions about the technology behind the project. At the heart of these experiences is the sheer joy and magic they evoke. And that’s when the technology fades into the background and the true sense of immersion begins.
Ready to learn more about how Christie complete solutions can deliver a truly immersive experience? Visit www.christiedigital.com
top image: Guests are immersed in stunning visuals courtesy of Christie Griffyn 4K50-RGB pure laser projectors at Illuminarium Wynn Palace Cotai.