Audio-Technica names new distributor in South Africa

Joss Pack David Myers ProAudio
Pro Audio managing directors Joss Pack and David Myers

Audio-Technica has announced the appointment of a new distributor for both its consumer and professional audio products in South Africa.

With effect from 1 September 2018, Pro Audio (located near Johannesburg), will join Audio-Technica’s network of distribution partners across EMEA; the company’s current portfolio includes Turbosound, TC Electronic, HK Audio and Klark Teknik.

Audio-Technica export sales manager Dre Klaassen said of the new agreement: "We are very confident that it is the right company to build Audio-Technica’s profile in both the pro and consumer markets in South Africa. The company’s wide experience and drive in distribution is unique in the territory and I very much look forward to working with them in the future."

Pro Audio’s MD David Myers said, "With the addition of Audio-Technica, we can now offer a complete pro solution for installation, touring, retail, MI stores, studio, delegate and solution-based corporate installs."