AT&T embraces Proto M hologram technology

AT&T embraces Proto M hologram technology
For the very first time, the Proto M was used in public, presenting 4K volumetric content for the AT&T Evolución Lounge in Dallas. The Proto M is the 25-in tall version of the 7ft tall Epic.

At AT&T’s Evolución Lounge, visitors were able to experience the history of mobile phones in a series of spinning holograms produced by Proto for the M, all set in a 70s-style vintage pay phone shell.

The AT&T Evolución Lounge was at the Dos Equis Pavilion during the Uforia Latino Mix Live concert on August 4 which featured Latin music artists Ricky Martin, Becky G, Arcángel, and Jhayco. 

For the activation, Proto presented mobile communication devices spanning 1995 to the present day standard smart phone – the unspoken message being that Proto and holograms are rapidly becoming the next dimension in telecommunications.

AT&T was an early adopter of Proto’s technology, having installed a Proto Epic in May 2021 at the AT&T Perch at Mercedes Benz Stadium in Atlanta to allow fans to engage with Atlanta Falcons and Atlanta United FC players during games, and subsequently using it at that year’s Major League Soccer All-Star Game at Banc of California Stadium in Los Angeles. 

Most Viewed