UK integrator Anna Valley has added events specialist Dan Orchard as part of restructuring to strengthen its business development teams.
Orchard takes on the role of director of business development and joins the events team from Blue-i Event Technology where he was group business development manager.
He began his career as a technician before moving into project management and business development. As business development director, his primary focus will be on expanding Anna Valley’s client-base in the events market.
The restructuring also sees Anna Valley director and co-owner, Nick Hart, take on responsibility for sales across all the company’s business units.
The Anna Valley integration team, led by Nick Shaw, will also welcome Nick Barrett who has taken on the role of business development executive. Barrett has a corporate, technical background and will focus on winning new business in the corporate integration market.
“We have been intent on growing Anna Valley’s presence and reputation as a leading AV supplier in the events and integration markets since our management buyout,” said Hart. “Creating solid business development units led by industry experts will help us achieve that ambition.”