Digital stadium specialists ADI has delivered an all new player arrival experience at Burnley FC's Turf Moor Stadium in the UK.
Delivered by the club’s stadium digital partner ADI, the upgrades include two new dynamic, immersive tunnels as well as an additional corner screen above the players’ entrance tunnel.
Turf Moor Stadium has seen significant digital modernisation over the last 3 years, with multiple screens, signs and ribbons creating a large co-ordinated platform within and around Turf Moor Stadium. The latest updates focus on adding value and theatre to the players’ arrival and are focused in three main areas:
· A new players’ arrival tunnel in the North-East corner of the stadium, welcoming players as they arrive at the stadium
· A new players’ entrance tunnel in the South-West corner, where players will enter the pitch prior to kick-off
· A new immersive corner screen above the players’ entrance tunnel
· New LED gantries to manage crowds as they arrive and leave the matchday
The new Heroes Tunnel adds to the theatre of the players arrival as they disembark from the team coach and head into the stadium, cheered on by junior fans lining the “Claret Carpet”.
The players’ arrival on pitch for match kick-off has also changed this season, moving from the North-West corner of the Stadium to the South-West corner. Following extensive consultation with the Club, ADI have created a completely new entrance tunnel – designing and building a steel-framed structure, dressed internally with LED panels to create a completely immersive digital tunnel.
As the players leave the tunnel and emerge onto the pitch, a new corner screen sits above the tunnel entrance between the two stands.
Finally, outside of the stadium bowl, ADI have installed two new double-sided LED gantries which are used to manage the flow of away fans as they approach and leave the stadium at the start and end of the match.
As with all of the LED technology within the stadium, the new screens and signage use ADI’s own proprietary MT LED modules. The external signage uses 6mm MT outdoor product, whilst the internal tunnels are from ADI’s fine pitch MTi range with a 2.5mm pixel pitch.