Peter Livesey of Esprit Digital unpacks the complexities of AV integration in retail, stressing the importance of tailored strategies over one-size-fits-all solutions. In conversation with Paul Milligan, he explores how deep client consultation and a clear understanding of customer journeys are essential to delivering lasting value. With a focus on concept development and building long-term partnerships, Livesey shares how smart consultancy leads to smarter outcomes in an evolving retail world.