Coca-Cola employs holographic slot machine in promo campaign

Coca-Cola HBC Switzerland has used HYPERVSN holographic displays to boost the promotion of Coca-Cola Zero Sugar as part of the #bestcokeever campaign.

To launching the new Coca-Cola Zero Sugar flavour, Coca-Cola HBC Switzerland and TMI Agency decided to employ HYPERVSN Slots and HYPERVSN Solo L for the #bestcokeever campaign.

3D holographic displays were installed at the Zurich Main Station by the Authorised HYPERVSN Reseller Avantage. When playing the holographic slot machine, people got a chance to win various prizes including a bottle of the new Coke Zero Sugar. 

The campaign lasted for two weeks and extended across 5 shopping malls, 45 sampling locations and 150 in-store activations. In total, over 18k people played the HYPERVSN Slots at the Zurich Main Station and across all the locations, around 150k product samples were handed out.












Article Categories

Most Viewed