Wingstop UK (Lemon Pepper Holdings) is following in the footsteps of its US counterpart in becoming one of the fastest-growing brands in the restaurant industry. It began as a small buffalo-style chicken wing restaurant in Garland, Texas, but is growing globally.
Today Wingstop has more than 1,500 restaurants open across the United States, Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, UK, France, and the United Arab Emirates. In 2020, as Wingstop UK began to quickly expand its UK restaurant count, and the company appointed NowSignage as its digital signage CMS provider for all UK restaurants.
Wingstop has since opened 18 UK locations as it rapidly expands and increases its Quick Service Restaurant (QSR) presence across the UK.
In each Wingstop restaurant, NowSignage is installed onto Vestel QP49 SoC displays to power the display of digital menu boards positioned above the counter, as well as screens and video walls located throughout the restaurant and in window displays.
Digital Menu Boards (DMB) enable quick-service restaurants to display their menu boards with greater visual impact, while also providing the flexibility to dynamically change content to generate higher revenue.