Vodafone launches interactive AR Christmas game with Ocean Outdoor

Vodafone launches interactive AR Christmas game with Ocean Outdoor
Vodafone has announced that it is relaunching its ‘Elf and Seek’ AR game, using Ocean Outdoor’s OOH screens to grab elves directly from the screen.

The ‘Elf and Seek’ AR game offers a treasure hunt style experience, encouraging players to use their phones to catch digital elves for a chance to win thousands of prizes through Vodafone’s exclusive rewards programme.

The interactive game combines AR technologies, geotagging and digital signage for a seamless experience.

Vodafone will use Ocean Outdoor’s interactive screens at Westfield London, Liverpool’s Media Wall, Printworks in Manchester and The Screen in Nottingham.

Players can scan the interactive billboards to capture additional elves and win a prize.

Maria Koutsoudakis, brand director, Vodafone UK, commented: “Given our theme for our Christmas campaign this year revolved around traditions, and a clever little twist on the role of the elf this Christmas, we are excited to have our Elf and Seek game back for the second year. This will be our most ambitious year yet, with a longer running campaign, more players, more prizes and off course more elves.

“It’s a great way of getting everyone excited about Christmas, in a fun light-hearted way, so get playing and find those elves!”.








Most Viewed