Shure creates western Europe sales region and restructures leadership

Rob Smith Shure
Rob Smith, Shure

Shure has announced the creation of a new sales region, western Europe, and established new leadership positions in the region. The newly created Shure sales region covers UK/Ireland, Germany, Benelux, Austria, Switzerland, Italy, Spain, Portugal, France, Denmark, Finland, Norway, Sweden, Czech Republic, Poland, Slovakia, and Iceland.

The company’s western Europe sales leaders are Nik Gledic, Rob Smith, and Tuomo Tolonen.

Nik Gledic is responsible for retail sales in western Europe. Nik has been with Shure since 2004 and has held roles in marketing and sales in Shure EMEA and Shure Distribution Germany. 

Rob Smith will manage Integrated Systems Sales in western Europe. He joined Shure in 2018. Previously, he spent 27 years working in AV integration in different roles. 

Tuomo Tolonen will oversee pro audio sSales in Western Europe. Tuomo joined Shure UK in 2006. During his early years at Shure, he led the applications department and became pro audio group director in 2013.