ZetaDisplay has acquired retailmediatools, a retail media infrastructure-as-a-service platform, extending its position as the full-service provider for digital signage and retail media.
The acquisition creates the first fully integrated retailer-owned media ecosystem, bridging physical in-store influence with digital advertising and precision giving retailers complete control of their retail media operations.
The combination brings together ZetaDisplay's experience of managing the infrastructure for over 125,000 digital screens with retailmediatools’ modular, API-first platform, creating a complete retail media stack spanning ad serving, campaign management, first-party audience building and in-store execution.
Founded in Berlin in 2021, retailmediatools enables retailers to build, operate and scale their own retail media businesses while retaining ownership of their data, advertiser relationships and media business. Designed around a Microservices-based, API-first, Cloud Native SaaS and Headless (MACH) architecture, retailers can deploy individual modules or a complete end-to-end system that integrates into existing enterprise technology environments.
Daniel Nergård, CEO of ZetaDisplay (pictured above), says: "We aren't just acquiring technology, we are accelerating a commercial transformation. Retail media represents one of the greatest opportunities for physical retailers to transform existing assets into high-margin, scalable revenue streams. As the market evolves, retailers need solutions that allow them to own their data, their advertiser relationships and their media business."