NEC pinpoints aviation business as area for growth
NEC is targeting the aviation industry, bolstering its leadership team and positioning products specifically for what it says is a growing industry.
NEC cites forecasts that show air traffic will double by 2030 and competition will increase. Therefore the company wants to respond to pressure placed on airports worldwide to attract travellers. It believes that display technology can help make terminals more efficient and assist in driving additional retail revenue streams.
Richard Wilks will take the title of EMEA aviation business development manager to respond to this increasing demand.
Wilks has spent 22 years in the European graphics and monitor display business and starting out at the IBM Graphics Research Centre. He has worked in product and sales management for Artist Graphics and MicroTouch 3M. During his time at NEC, Wilkes has covered media and healthcare businesses whilst running NEC's UK corporate sales team.
Wilks said: “Displays designed for use in an airport have a variety of rigorous requirements due to their 24-hour operation and multi-purpose usage – meaning that reliability and quality are key.”