B-Tech invests in presence in Central and Eastern Europe

Przemyslaw Mika BTech

B-Tech AV Mounts has expanded its European sales team, bringing in Przemyslaw Mika to look after the Central Eastern European (CEE) market.

The brackets and mounts company has pinpointed the CEE region as having strong growth potential and Mika is tasked with building brand and product awareness.

Mika, who will be based in Warsaw, has worked in the AV Industry for nearly 20 years, holding roles with Philips, Sharp and Panasonic.

B-Tech as tasked Mika with responsibility for sales in Poland, Latvia, Lithuania, Estonia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, Montenegro and Bosnia & Herzegovina. 

Mika joins the European team that already includes Andreu Aguilar, based in BTIB for Iberian markets, Steven Verdood, based in BTBE for Benelux markets and Tim Steinmetz, based in Dusseldorf for the DACH market. B-Tech has offices and distribution centres in Barcelona, Brussels and Berlin to cover the European market.