Audio-Technica Middle East has announced the appointment of Rocky Solarta as BDM and Varun Asokan as technical sales manager, reinforcing its commitment to growth across the region’s commercial audio sector.
Both roles will focus on expanding Audio-Technica’s commercial portfolio, supporting customers and partners across installation, live sound, rental and broadcast applications.
Solarta has been appointed BDM, where he will focus on driving new opportunities, strengthening channel partnerships and expanding Audio-Technica’s presence in key vertical markets. His role will play a central part in developing strategic relationships and accelerating adoption of the company’s commercial audio products.
Varun Asokan (pictured above) joins the business with a strong background in professional audio and system products. In his new role as technical sales manager, he will work closely with integrators, consultants and end users to deliver tailored audio systems and technical expertise across the Middle East.