Analog Way adds to EMEA sales team

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Demetrio Faroldi [L] and Johannes van Woudenberg

Analog Way has added to its sales organisation in EMEA and has announced the appointment of Demetrio Faroldi as sales director for Southern Europe and MEA, and Johannes van Woudenberg as sales director for Northern and Eastern Europe.

To better support sales in EMEA and reinforce relationships with customers and partners in each area, the regional sales force has been split into two separate teams respectively dedicated to Southern Europe and MEA and to Northern and Eastern Europe.

Demetrio Faroldi will lead sales in Southern Europe, the Middle East and Africa. Faroldi has been working for Analog Way for nine years as sales manager. He will be based in Milan.

Johannes van Woudenberg joins Analog Way to lead sales in DACH, Northern and Eastern Europe. van Woudenberg is a sales director with long international experience in direct and indirect technical sales. He brings to the company an extensive knowledge of the professional video, IT and system integration markets in Germany and Central Europe. He will be based in Upper Austria.