Absen announces Italian distribution deal with Ligra
Absen Europe has announced an exclusive distribution agreement with Italian proAV distributor, Ligra. As an Absen Value Added Partner (VAP), Ligra will exclusively sell Absen’s LED videowall products throughout Italy.
The Italian distributor has made a $450,000 investment to Absen stock to ensure immediate availability at purchase for Ligra’s customers. Large rental service companies and major system integrators, as well as global contractors, design firms, architects and professionals will have in-country access to Absen’s N Series for indoor installation, Absen’s D Series for indoor rental, as well as Absen’s X Series rental staging range. Products from these ranges are available for demonstration now on Ligra’s Road Show.
Through feedback from its customer base, Ligra identified the time was ripe for a high-quality LED wall presence in Italy. Ligra business manager, Raffaele Losi, explains, "We were seeing customers very dissatisfied with low cost and low-profile LED wall products, which they wanted to replace a year after purchase. The Italian market needs an appropriately-priced, high-quality, indoor rental product amongst other things and the Absen ranges fill the demand."
In addition to the stock products, other Absen lines are available exclusively through Ligra as the preferred channel in Italy and imported on request. Ligra supports its channel with a complete offering of products for digital signage, videoconference, video projection, meeting room projects, professional solutions for audio signal distribution and management.