19.02.20

Samsung launches QLED 8K TVs at ISE 2020

Samsung
Samsung's Q950TS QLED 8K TV

Samsung revealed its flagship display, the Q950TS QLED 8K TV alongside an expanded range of QLED 8K, QLED 4K, Lifestyle and MicroLED screens.

The Q950TS is available in 65-in, 75-in and 85-in versions with a 99% screen to body ratio. 
The 15mm profile includes six built-in speakers. 

Samsung also highlighted its Q900T and Q800T QLED 8K TVs, with size offerings from 55-in to 98-in, with Samsung’s QLED 4K TV portfolio being represented at the show with the Q60T, Q70T, Q80T, Q90T and Q95T models available in sizes from 43-in to 85-in.

 Enhanced ‘Smart Screen’ AI capabilities are included, with Samsung’s Quantum Dot AI combining Samsung’s 8K content processor with the Tizen mobile operating system to upscale content, allowing content to be displayed across 33 million pixels.

The adaptive picture feature is included, analysing light conditions and content on the screen. 

The active voice amplifier is featured, designed to reduce background noise by automatically recognising interruptions and adjusting voice clarity. 

Objecting tracking sound+ (OTS+) can create a 3D sound effect by combining multiple speakers on the top, side and bottom of the TV with an AI algorithm, matching audio with on-screen action. 

Samsung’s Q-Symphony, a multi-speaker implementation was demonstrated, which allows QLED TVs to keep the top and side speakers active when attaching a Samsung Q series soundbar. 
 
A range of soundbars, the Q series, was shown, including the Q800T, Q70T and Q60T which use Samsung’s acoustic beam technology and integrated object-based audio via Dolby Atmos and DTS:X. 

Voice assistant options including Amazon Alexa, Google Assistant and Bixby will also be offered.

New connectivity features were demonstrated including Multi-View which allows users to extend a mobile device to a bigger screen, allowing users to choose between 14 different layout options for two windows. 
 
Tap view allows users to connect smartphones to a TV, with users able to mirror a phone screen to the TV by touching the two devices together. 
 
The Sero lifestyle TV was also demonstrated, capable of rotating between horizontal and vertical orientations similarly to a smartphone.  

The Serif was also announced, available in 43-in, 49-in and 55-in models in both cloud white and cotton blue colour options.  

In addition, Samsung’s design-first TV, The Serif, was announced, with 43, 49 and 55-inch models available in two new colours, Cloud White and Cotton Blue. 

New size options for The Frame were also announced, with 32-in and 75-in models added to the existing screen sizes with an AI based auto-curation feature. 

A line of MicroLED TVs were also unveiled, with sizes varying from 75-in to 292-in.