LED displays could use 40% less energy than other forms of display technology while maintaining the same level of brightness.
The switchover from outmoded or poorly-managed displays and digital signage amid rising cost could have a positive impact on business outgoings, following a dramatic rise in European energy price rises and a larger focus on energy insecurity across the region, driven by the Russian invasion of Ukraine and other conflicts around the globe.
Nigel Roberts, B2B sales director, LG Electronics UK, commented: “For organisations also battling the general rise in the cost of materials, staff, and transport, this is a serious concern. Running a company is an expensive business, and the ongoing rise in energy costs poses a serious threat to viability, particularly those with a large brick-and-mortar presence, whether it’s office space, warehousing, retail, or hospitality.”
Remote management can also enable businesses to create usage strategies for estates, enabling intelligent decision making about which displays and signage are turned on, reducing energy usage in areas where footfall is lighter to keep costs under control.
LG also cites intelligent content scheduling as an area where savings can be made, identifying time periods where content delivery can be prioritised for main working hours, rather than running when most of the workforce has left the workplace for the day.
Brightness management can also enable businesses to use automated systems to ensure displays and signage are not wasting energy by operating at high lumens in darker rooms or after the sun has set, adapting the brightness for the right time and place to reduce the overall energy costs of the business’ display and signage.
“Most outdoor LED digital displays have a long lifespan, lasting an average of 100,000 hours. That in turn means fewer costly replacements, fewer hours of sub-optimal operation as components wear out, and so a lighter bottom line for the business. The latest displays can offer businesses premium energy-saving features that may significantly reduce operational expenses while considering the long-term impacts. They can merge high-definition visuals with energy-saving features, achieve an ErP energy rating of D class or above, as well as delivering advanced security features and convenient connectivity. In other words, the technology is out there to enable businesses to continue communicating clearly with customers, leads, or employees while potentially reducing the overall cost of their display and signage estate.”
“Ultimately, investing in well-designed signage can provide opportunities for cost savings and operational efficiency. Businesses can explore ways to optimise energy use in their displays and signage, balancing effective communication with thoughtful resource management. With the right technology and approach, it’s possible to deliver impactful messaging while considering long-term goals.”