X20’s Wilkins to address content in seminar

AUTHOR: Inavate

X20 Media’s David Wilkins will present “Dynamic Digital Signage: It’s all about the content” at Screen Media Expo Europe 2010 in London. In his presentation on May 5th at 11:00, Theatre 2, Wilkins will go beyond the basics of content strategy, focusing on development and delivery.

He will aim to provide attendees with a practical look at content management by analysing the target audience and dwell time, existing corporate branding elements and repurposable content assets.

In our industry, content is everything. Without strong content, even the best digital signage platform can fail to earn viewers," said Wilkins. "The goal of my presentation is to teach attendees how to develop, manage, and update content that keeps viewers engaged. Using real-life examples, we will discuss different types of content in addition to analysing the audience and understanding the best content suited for them."