Digital Signage Summit Europe (DSS Europe) returns to the Hilton Munich Airport, Germany May 21 to 23 with an expanded three-day agenda.
Organised by invidis in partnership with Integrated Systems Events (ISE), the conference will focus on AI and managed signage.
Florian Rotberg, conference chair and managing director of invidis consulting, said: “As the digital signage industry continues to evolve at a rapid pace, expanding DSS Europe to a three-day programme was essential to cover the most pressing topics in depth. With AI and Managed Services reshaping the landscape, this extended format allows for richer discussions, more expert insights, and a greater diversity of perspectives from C-level executives of major brands to industry disruptors and niche specialists.”
Day One, Wednesday May 21: NEW - Digital Signage Technology Forum
The Digital Signage Technology Forum kicks off DSS Europe 2025 exploring AI, cybersecurity, remote management, and platform innovations. Aimed at technical decision makers within integrators, the day opens with the invidis keynote by Florian Rotberg and Stefan Schieker, in a talk focused on software and cybersecurity that will include some of the latest advancements in software technologies and best practices for protecting digital signage networks from cyber threats.
Sessions on that day explore AI implementation, on-prem vs. cloud solutions, API best practices, and player technologies, featuring insights from Jesper Knoop-Henriksen from Google ChromeOS, Marcus Panwitz from TeamViewer, and Josef Schneider, founder of Kirchberg Capital and Services. Topics also include content distribution via app stores, HTML5 streaming, and remote device management.
Day Two, Thursday May 22: Managed Signage
The second day of DSS Europe 2025 will look at the strategic and business-critical aspects of digital signage and DooH. Speakers will explore how AI is transforming content creation, audience engagement, and operational efficiencies, while managed services continue to reshape business models.
Sessions will cover topics such as data-driven decision-making, sustainability in digital signage, and the evolving competitive landscape. Panel discussions and keynote presentations will provide insights into navigating geopolitical uncertainties, using AI-driven growth strategies, and adapting to emerging trends in software, content, and signage technologies.
Presentations include Alberto Cáceres, global CEO of Trison, delivering a talk titled The Leading Integrators of the World, sharing expertise on large-scale integration strategies. Stan Richter, CEO of SignageOS, will join the Network Operations Panel to discuss best practices for managing complex digital signage networks efficiently.
The Global Leaders Panel – The Billion Dollar Club will feature Johanny Payero, director of global advanced solutions marketing at Lenovo, exploring the growth strategies driving billion-dollar enterprises in digital signage. Finally, Johan Lind, CEO and co-founder of Vertiseit, will join the Software Leaders Panel" offering perspectives on the future of digital signage software and platforms.
Day 3, Friday May 23: AI & Digital Signage / Retail
Day three of DSS Europe will explore questions, such as ‘Is AI for digital signage the next logical progression?’, ‘How can these services be practically implemented?’ and ‘What adjustments will be necessary to facilitate their implementation?’
The day starts with an invidis keynote, focussing on AI and digital signage and throughout the day speakers will explore how AI is revolutionising content creation, audience engagement, and data-driven decision-making.
Further discussions will focus on AI in digital signage and DooH and retail media with a fireside chat on AI and transformation featuring Julian Phillips, senior vice president, AVI-SPL; and Jon Sidwick, co-founder, Blue Touch Paper. Sessions will cover AI use cases, content, data, software, operations, and cybersecurity, with insights from Matteo Baldi, CTO, Livesignage; Pol Rosset, CEO and cofounder, WindowSight; and Johannes Troeger, SVP strategy and business development, Ameria. Iman Nahvi, co-founder and CEO of Advertima, will share insights into how data is shaping the future of digital signage. A series of DooH panels will also explore market trends, performance metrics, and regional developments. Additionally, Shekhar Rao of Skycom India will lead a session on global DooH and retail media, providing a broader perspective on the industry’s growth. The day will conclude with discussions on the limitations of AI and a conference wrap-up delivered by invidis.