WyreStorm announces Exertis CapTech as distributor in Sweden

Adrian Ickeringill (3rd from right) signing the deal with Exertis CapTech at ISE 2016

WyreStorm is looking to strengthen its position in Sweden with the appointment of Exertis CapTech to take over distribution for WyreStorm products in the region from February 2016.

CapTech was aquired by DDC Plc as an addition to the Exertis group in 2014 with a strategy of local and Europe expansion by aligning its local market expertise with the considerable financial and organisational strengths of DDC and the Exertis Group.

With offices in Stockholm and Gothenburg, and backed by DDC Plc revenue of €13bn, Exertis CapTech's operations are structured around distinct IT distribution, entertainment and AV & LFD divisions, with the company holding the largest share of the Swedish market for both projectors and LFD, while also leveraging additional divisions within the Exertis group to partner some of the biggest names in each sector.  

WyreStorm EMEA General Manager, Adrian Ickeringill said: "We identified Exertis CapTech as a perfect partner for WyreStorm in Sweden as a distributor with values that very much mirror our own.  Complimentary product lines, such as AV and large format display panels and projectors, that reach far into AV and IT markets, exceptional professionalism and excellent overall technical knowledge and support made Exertis the ideal choice for our new distribution partner to expand our business in Sweden."