IBC 2023: Is corporate king?

IBC 2023: Is corporate king?
IBC 2023 saw a plethora of new product launches as well as a keen focus on the corporate market and XR applications.

Hosted at the RAI in Amsterdam, the Netherlands, IBC announced that it attracted 43,065 visitors from 170 countries, highlighting a 16% increase in total attendees.

On the show floor, Genelec launched its 9320A reference controller, providing a single touch point to Genelec’s Unio service platform.

The 9320A reference controller is designed as a bridge to its new Unio audio monitoring service platform, offering hardware control of smart active monitors, GLM and aural ID. The 9320A is designed as a hub for both static and mobile professional audio monitoring applications, enabling users to integrate Genelec technologies and services via a mobile desktop interface, viewing the entire system via the user’s own MyGenelec account.

Virtual production took centre stage at the show, with Samsung highlighting its two new models of The Wall for the first time in Europe, aimed at virtual production and XR studio applications.

The Wall for Virtual Production, called the IVC, is now available in Europe following its international debut at InfoComm 2023 and consists of two models – The P1.68 and P2.1. Both models include a curvature range that can stretch up to 5,800R with updated genlock features to keep The Wall IVC in line with system signals, preventing dropped or doubled frames.

3D lookup tables (LUTs) are included for colour correction, wide-gamut HDR colour processing and colour adjustment between individual cabinets or modules.

Also making a European debut was Marshall Electronics’ Marshall Electronics CV420Ne 4K60 camera, showcasing the camera for the first time in Europe.

The CV420Ne is an NDI|HX3 version of its 100-degree angle-of-view streaming POV camera, featuring a 9 ½ Megapixel 4K sensor. The camera offers connectivity options for NDI, HDMI and USB outputs, with digital pan, tilt and zoom at HD resolutions within the larger UHD sensor space.

A corporate future?

While traditional broadcast remains a key focus for IBC 2023, conversations with manufacturers on the ground revealed that the corporate world is becoming a huge market opportunity as more and more corporate clients turn to virtual production and studio offerings to bolster their corporate imaging.

This in turn creates an opportunity for integrators to seize this growing market if they can master the technology. Broadcast and AV continue to converge rapidly, meaning that successful integrators in this field will need to understand not just the capabilities of the technology but have a thorough understanding of lighting, staging and other broadcast-centric intricacies.

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