WhatsApp’s latest advert brought onlookers to a standstill with a 3D LED display during its takeover of the Piccadilly Lights in London.
Considered to be Europe’s ‘largest’ digital advertising display, the advert focuses on telecommunications privacy, harnessing the screen’s 4K DeepScreen technology.
Piccadilly Lights has previously been used for other noteworthy advertising campaigns, including David Attenborough’s Green Planet AR experience and bookmaker Coral.