Italian digital artist Quayola is to create projection mapping on the façade of the iconic Casa Batlló building as part of ISE2024, where he will also provide a creative keynote speech and deliver a showcase performance at the Fira South Access Welcome Screen.
Quayola’s Creative Keynote presentation (5 February at 15.30) will give ISE visitors insights into his projects, including the ‘Arborescent’ projection mapping experience on Casa Batlló, which takes place on 1 and 2 February as the next edition of ISE kicks off in Barcelona.
Celebrated for his fusion of technology and art, Quayola will also present his artwork ‘Promenade’ on Tuesday, 4 February at 18.30, on the Fira de Barcelona Gran Via’s South Access Welcome Screen.
“In Arborescent, I aimed to identify, catalog, and digitally reconstruct a variety of tree species. I am interested in studying their growth systems and understanding how they respond to artificial stimuli.” Quayola explains. “Casa Batlló’s façade becomes the physical/digital space upon which simulations take root, as architectural elements become anchors for generating botanical geometries, lines, and points that determine the plants’ growth structure.”
ISE is again partnering with Casa Batlló to present a projection mapping show on the historic Barcelona landmark. After previous mappings by Refik Anadol in 2023 and Sofia Crespo in 2024, Casa Batlló has once again invited a renowned artist to transform Gaudí's iconic façade into a canvas for an exclusive work inspired by the architect's creative vision.
Quayola's keynote will explore the creative journey behind the Casa Batlló projection mapping, a project that blends artistic vision with technology to create an immersive experience. The artist explains: “My keynote presentation at ISE 2025 will explain the inspirations and methods which shaped ‘Arborescent’. For me, the creation process is as significant as the final piece, often serving as a documentation of my journey. Discussing the crucial relationship between the physical and digital worlds in my art, I will share insights from my unique expeditions to capture natural phenomena, which inspire my digital creations. By showcasing examples of my work, both digital and physical, I aim to illustrate the seamless transition between these realms. Additionally, I will touch on my explorations in sculptures, robotics, and other artistic endeavours, emphasizing the importance of technology in enhancing and expanding creative expression.”