London’s Piccadilly Lights burst into plant life thanks to a 20-minute digital takeover to celebrate the Green Planet AR Experience.
The giant 3D animation saw the concrete backdrop taken over by green plant life, with digital foliage covering the landmark screen.
Piccadilly Lights operator, Ocean, used its 4K DeepScreen technology on the moving billboard, delivering a message that: “We must now work with plants, make the world a little greener, a little wilder. If we do this our future will be healthier, safer and in my experience, happier.”