Technological Innovations Group (TIG), the exclusive sales agency for Crestron in EMEA, has added to its sales team in the Middle East with the appointment of Alaa Kobeissi as business development manager.
Kobeissi will support the wider regional sales team in Saudi Arabia and Kuwait, creating new business opportunities as well as nurturing relationships with Crestron's much-valued end-users, consultants and other partnerships.
He comments: "Following my long career in AV in Saudi Arabia, I'm now excited and privileged to be making the move to such a reputable manufacturer. Together, I'm certain we can enhance projects and shine a spotlight on the region, and I'm excited to see what 2022 has in store for us all. I'm thrilled to be bringing my experience to the right place at the right time, and to contribute to Crestron's success in the Middle East."