Daktronics has partnered with Soho Estates Portfolio Limited to deliver an enhanced visual experience on the exterior of its building in London.
The installation is currently taking place and will soon be switched on to share messaging and information with people passing by this prime location within the city.
Each of the two LED displays will measure 12.8 metres high by 2.88 metres wide and feature 6-millimeter pixel spacing to deliver images to people as they pass by this location. They feature environmental protection to ensure they operate as expected in the outdoor elements of London.