Sharp Europe unveils unified brand proposition

Sharp Europe unveils unified brand proposition
Sharp Europe has launched its ‘One Sharp’ unified brand proposition, to bring together IT Services, Managed Print, AV and Workplace Design products.

This initiative is supported by a portfolio of offerings across AI, Business Applications, Cyber Security and Digital Transformation programmes, strengthened by the integration of managed services provider ITpoint and Apsia, an expert in cloud Business Applications integration.  

The launch also welcomes Sharp Display Solutions Europe (SDSE) into the Sharp Electronics Europe (SEE) portfolio.  

Commenting on Sharp’s Digital Experience proposition, Joe Tomota, president at Sharp Europe, says: “We know our brand has huge affinity with people and businesses around the world. This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology, and workplace solutions under a single, cohesive identity.”