Abdul Hadi has been appointed as Riedel’s Middle East regional sales manager, strengthening Riedel’s presence and support capabilities in the region.
Hadi will focus on Qatar and Saudi Arabia, managing key accounts for Riedel in the installation sector and playing a key role in expanding Riedel’s footprint in the AV market and other verticals.
An experienced professional, Hadi previously served with NMK Electronics Trading for almost 10 years, serving as a brand manager for the Dubai-based company’s business communication unit and later as a key account manager.
Ahmed Mag del din Abdalla, regional sales director, Middle East, Riedel Communications, commented: "Abdul Hadi has both the skills and experience to address the needs of clients across multiple verticals.
"He has a strong record of meeting growth targets and has been part of high-profile technical projects in the region. We're pleased to welcome him to the Riedel team."