QSC adds two European distributors
QSC has begun its partnership with new Industry Market Partners (IMPs) for its systems business, COMM-TEC in Germany and Audiologic in the UK and Ireland.
As end users expect direct contact with manufacturers, QSC developed new business processes to support and meet the needs of both end users and channel partners. The development of IMPs supports this initiative with two specific roles: act as full-service traditional distributors when dealing with national customers, and function as service providers when dealing with the end user’s integrator in country.
COMM-TEC, headquartered near Stuttgart, is a pan-European distribution partner and manufacturer of communication technologies. As of January 2018, COMM-TEC also began distributing QSC products in Austria.
Audiologic is a provider of pro-audio and commercial sound equipment in the UK and Ireland.
“We are proud to serve as the exclusive UK distribution channel for some of the world’s leading AV&C manufacturers like QSC. We offer our customers real value with proven system design and advice, and look forward to educating customers on the benefits of an IT-based platform,” says Andy Lewis, sales and marketing director at Audiologic.