Powersoft has added Thomsun Trading Establishment (TTE) as its distributor in the GCC market, excluding Saudi Arabia.
TTE was established in 1990 in the UAE and offers products and services for musicians, bands, the hospitality industry, and commercial projects. Its portfolio includes Yamaha, Nexo, Unilumen and Univox.
Bijo Kuruvila, Thomsun Trading’s sales manager, said: “[Powersoft’s] pioneering approach to power efficiency, DSP integration and networking capabilities align perfectly with the increasing demand for advanced audio solutions in the GCC market.”
As the official Powersoft distributor in the GCC region, Thomsun Trading will focus on strengthening the manufacturer’s presence across key verticals. The new distributor aims to partner with leading AV integrators to deploy large-scale projects, as well as conduct technical workshops to grow Powersoft’s brand awareness and adoption of its technologies.
Welcoming the new partnership, Varun Jagger, Powersoft’s EMEIA sales manager said: “We are excited to have Thomsun Trading as our new distributor, a company that shares our commitment to providing high-quality audio solutions to the industry. The company’s market knowledge and extensive network will play a key role in unlocking new opportunities for Powersoft in the GCC region.”
Top image shows [L-R]: Ragesh C, Davis Varkey, Biju Thomas (Thomsun Trading); Fabrizio Bolzoni, Varun Jagger (Powersoft).