PPDS, the exclusive global provider of Philips displays, has created two regional business clusters in Europe to focus on specific verticals in key European regions.
César Sanz [pictured left], sales director Iberia, takes responsibility for France and North Africa, in addition his existing region of Spain, Portugal, Andorra and Gibraltar, assuming the position of sales director Iberia and France.
PPDS also wants to build on success it has had in the Nordics, DACH and Benelux hospitality sectors to sell the Philips MediaSuite pro TV range globally with footprints in North America and Asia Pacific.
A further hospitality push in France sees Franck Dufrêne [pictured right] appointed as business director for hospitality France.
PPDS will also focus on its market presence in Central and Eastern Europe promoting Milan Krejzlik [pictured centre] from CEE sales manager to sales director CEE.
Franck Racapé, vice president EMEA at PPDS, said: “We see some tremendous opportunities for growth in Europe, and with today’s announcement we’re providing our greatest assets – our people – with the support, the structure and the tools to maximise their own strengths and abilities, helping them and the business to flourish.”