Jeroen Verhaeghe has been promoted to the role of PPDS’ international business manager for hospitality.
The new role will see Verhaeghe working closely with channel and end users across EMEA and North America, having previously worked as international product manager for professional TVs at PPDS.
Verhaeghe commented:“The transformation of the business has been significant, and in my new role I’m able to get closer to the market in order to gain an even better understanding of what they need, and to translate that information into creating better solutions.
“As a business and as a team we are always proactive rather than reactive and we always strive to be better. In my new position, we will always have our finger on the pulse, not just for the needs of today but those of tomorrow and in years to come, whether that in EMEA, North America or elsewhere. There is not a one size fits all and it’s vital we’re able to cater for everyone, where’re they are in the world.”