Forward momentum

India boasts a large and diverse professional AV industry that can be difficult to navigate. Hurrairah bin Sohail speaks with Actis, a prominent local integrator, and gauges the state of the market.

The Republic of India is known as the world’s largest democracy thanks to the 1.2 billion people living within its borders but the country’s population may not be its defining feature for long. India is fast making a claim to no longer just be categorized as an emerging market but also as an emerging global power. In fact India just became the fourth space agency to reach Mars, an achievement which serves to showcase their intent to be considered seriously on the global scale.

Progress invariably means an influx of technology. As India strengthens its claims and acts on its desire to become a prominent actor on the world stage, the professional AV industry can expect to prosper. InfoComm India 2014, held in Mumbai from17th September to 19th September 2014, showed that the country’s AV industry as a whole was upbeat. Many expect Prime Minister Narendra Modi’s heavy focus on attracting foreign investment for local projects to result in growth for the professional AV industry.

Actis, a prominent system integrator in India, has been associated with the audio visual space in India for over thirty years. Having started out in the days of analog film, the company now offers a wide range of services and products that help clients build different types of AV, collaboration, video conferencing and energy management infrastructures. They have worked and delivered projects across India which makes them well placed to comment on the professional AV scene in the country.

Karan Manral, lead for marketing and special projects at Actis, gives his opinions regarding the general state of the Indian AV industry: “In our experience the broader market trends [in India] tend to be similar by and large [to the global markets], but the time for adoption of new technology tends to be somewhat slower than in APAC. However the gap will continue to decrease in the next decade as the scale of projects in India continues to grow and the market continues to mature.”

Honing down, Manral also specifically identifies the sectors in the Indian market which he expects to grow: “We see that the corporate sector will continue to be the growth engine, with the hospitality segment following.” India has an immense pool of trained and educated human capital as well as a wealth of culture so it is not surprising that both the corporate sector and hospitality sector are providing opportunities for work for system integrators.

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