Panasonic 6,000-lumen laser LCD projectors have been installed to provide a flexible visual platform at Pitch Dublin, supporting immersive golf simulation, live sports, and corporate events in a hospitality environment.
Located on Dublin’s Dawson Street, Pitch Dublin represents a new generation of hospitality venue. Combining indoor golf simulation with a premium social environment, the venue is part of a fast-growing category often referred to as “competitive socialising”, where technology, entertainment, and shared experiences converge.
With ten TrackMan-powered golf bays, a full-service bar, and a steady flow of corporate and social bookings, Pitch Dublin has quickly established itself as a destination for both seasoned golfers and complete beginners. At the heart of this experience is a carefully integrated technology ecosystem, in which projection plays a central role.
“This business is a tech business,” explains Christopher Best, CEO of Pitch Ireland. “It’s a hospitality business, but it’s driven by good tech. If you come here, you’re expecting a 10 out of 10 experience on the technology — and that includes TrackMan and Panasonic.”
Delivering that level of performance required careful planning from the outset. The venue, located in a basement space beneath one of Dublin’s busiest streets, presented a series of structural and technical challenges.
“When we first came in, it was essentially a blank space,” explains Martin Kelly, director at MKS TEC. “We had to work from architectural plans to design the layout of each bay, the positioning of the equipment, and the overall system.”
One of the most significant challenges was the lack of traditional ceiling structures. Instead of solid mounting surfaces, the installation team had to work around acoustic panels and open infrastructure, requiring creative solutions for both projector placement and TrackMan mounting.
“We couldn’t form ceilings in the bays, so it was really about figuring out where to put everything and how to mount it securely,” Kelly says. “At the same time, we were dealing with a lot of cabling and integration, because this isn’t just a golf venue — it’s also showing live sports and hosting events.”
Each bay needed to support not only golf simulation but also broadcast content, requiring seamless integration between projection, computing, and AV systems. The result is a multi-functional environment capable of switching effortlessly between use cases throughout the day.
At the core of each bay is TrackMan’s IO system, which captures detailed ball and club data and feeds it into high-performance computers. The visual output — whether a virtual golf course, interactive game, or live sports broadcast — is delivered via Panasonic laser projectors. “The data is almost instantaneous,” says Kelly. “As soon as the ball hits the screen, it’s processed and displayed straight away. Everything has to work together smoothly.”
In a venue like Pitch Dublin, where each bay has slightly different dimensions, installation flexibility is critical. Features such as lens adjustment and geometric correction allow each projector to be precisely aligned, even in non-uniform spaces.