PPDS has announce dits latest partner driven collaboration with Oracle Red Bull Racing, with the installation of two fully tailored all weather dvLED displays at the Formula One team's global headquarters in Milton Keynes.
Continuing a series of transformational projects driven by Oracle Red Bull Racing with Philips Professional Displays (exclusive digital display supplier and Team Partner) this new collaboration takes the power and sustainability benefits of the Philips LED range at the Red Bull Technology Campus outside for the first time.
Occupying more than 700,000 square feet, the campus is home to Oracle Red Bull Racing, Red Bull Ford Powertrains, the Visa Cash App Racing Bulls team, and the MK-7 event venue, which recently also saw the installation of a 46.25m wide Philips LED wall, as well as a range of Philips signage and interactive displays.
Following multiple site visits and consultations, the P2.4 Philips Public LED 7000 Series displays were selected to be positioned after vehicles passed through the security barrier at the Campus, as well as at the main entrance to MK-7.
With Milton Keynes averaging over 730mm of rain annually, protecting the displays was essential, with PPDS teaming up with Netherlands based specialist, VEBO Digital Signage Solutions, to build custom designed protective casings. The cabinets, standing nearly 3m tall, are embossed with Oracle Red Bull Racing branding and feature an IP30 rating and conformal coating to ensure additional protection against any moisture or pollutants.