US DOOH provider Monster Media has acquired LocaModa, a specialist in integrating social media and mobile platforms into DOOH advertising solutions.
LocaModa operates in Europe, South Africa, Asia and North America and provides a platform that embeds social media feeds into multi-channel campaigns.
Monster will now use LocaModa’s platform-agnostic technology to power interactive campaigns to run on any network or any screen.
“A significant and growing percentage of our clients require real-time, cross channel solutions,†said Chris Beauchamp, CEO of Monster Media. “Over the next three years we believe that will grow to around 50 percent industry-wide as more companies seek solutions for any screen that engages their users via DOOH, mobile, online or television.
“We have been following the pioneering work of Stephen Randall, LocaModa CEO, and his team and this acquisition is a great fit for us to establish the go-to-solution for all things social/mobile in DOOH.â€