Multimedia production studio Moment Factory and Electrosonic are to further their collaborative work on visitor experience projects in transportation hubs and public spaces.
Around the globe, transportation hubs and urban districts are seeking to reinforce their identity and reputation. Rather than places to pass through, such public spaces are investing in creative technologies to become destinations in their own right, increasing visitorship and dwell times.
Moment Factory and Electrosonic have already combined technical and creative artistry to support the development of several large-scale, signature multimedia projects that create a sense of place. Today, they continue their collaboration with the aim of bringing value to public spaces, through permanent multimedia installations.
This combined initiative specifically focuses on primary transportation hubs, such as airports, train stations, and infrastructural placemaking. Bringing multimedia to these gateway spaces enhances the passenger experience itself, by serving as a port of entry for visitors and the first or last leg of the journey for locals, while also helping to shape the identity of a city.
Among their past collaborations are Tom Bradley Terminal at Los Angeles International Airport, and the AT&T Discovery District in Dallas, Texas. Most recently, for the new Terminal A at Newark Liberty International Airport, the Digital Journey of Surprises offers a New Jersey-centric passenger experience that includes fun facts, interactive trivia, and star-studded vignettes.