ZetaDisplay has been contracted by international airport media specialist Media Port to develop an advertising platform across Copenhagen Airport, creating new opportunities for brands to engage international audiences while enhancing the passenger experience through digital communications.
Copenhagen Airport welcomed 32.4 million passengers last year. Two-thirds of travellers are international passengers, while one in four use Copenhagen as a transfer hub for onward journeys across the globe. The airport is also experiencing strong growth, with increasing numbers of travellers from the United States choosing Copenhagen as their gateway to the Nordics and wider Europe.
The new agreement between Media Port, the exclusive media operator of Istanbul (IST), Riga (RIX) and Çukurova (COV) airports, and Copenhagen Airport due to start from January 2027, comes at a pivotal time for the airport, with one of its largest terminal expansion projects nearing completion and passenger volumes continuing to rise.
The ambition is to create one of Northern Europe's most attractive premium media destinations for brands and agencies. By combining audience intelligence, real-time passenger information and intelligent content delivery, the platform will enable more relevant and measurable campaigns throughout the passenger journey while unlocking new commercial opportunities for the airport.
To support this vision, ZetaDisplay will deliver a comprehensive full-service solution encompassing new digital infrastructure, software and managed services to Media Port. The initial deployment will introduce a network of premium digital units, replacing the majority of all current inventory including seven new large-scale hero displays positioned at key passenger touchpoints throughout the airport.
image: Vilhelm Lauritzen Architects