Midwich has made key leadership appointments to strengthen its support for the AV channel.
Midwich has appointed Anton Vidal as head of channel sales – AV, leading Midwich’s continued investment in support, technical expertise, and commercial opportunities for the AV channel. Vidal will focus on strengthening Midwich’s AV proposition, helping customers and vendor partners benefit from deeper market insight, enhanced support, and access to technologies.
Phil Ashby has been promoted to head of channel sales – business development, identifying new opportunities and supporting emerging technologies through strategic engagement and commercial insight.
Russell Taylor has also taken on the newly created role of country manager – Scotland and Northern Ireland, becoming the first territory lead within the UK business. This new role highlights Midwich’s continued regional support and market development, where Taylor will help drive stronger collaboration across the wider Midwich Group and ensure partners in both territories can benefit from greater local engagement while accessing the full breadth of support available across the business.
Ross Floyd, chief operating officer at Midwich UK&I said: "The AV market continues to evolve rapidly, creating new opportunities for our customers and vendor partners. These appointments strengthen our ability to provide specialist expertise, support emerging technologies and deliver the local presence and market insight that our partners value. Anton, Phil and Russell each bring significant experience and will play an important role in helping us continue to grow and support the AV community."
Pictured (L to R): Anton Vidal, Russell Taylor, and Phil Ashby, Midwich