M-Cube has facilitated an digital art installation for Soho House Madrid's exclusive event during ARCO Madrid, Spain's contemporary art fair. The installation integrated digital elements with the venue's atmosphere and the sculptures of acclaimed artist Irene Molina.
Hosted at the avant-garde Monbull Venue, M-Cube implemented digital elements that enhanced rather than competed with the surrounding artistic expressions. The venue's distinctive architectural features required a custom-engineered system that respected its refined aesthetic.
LED displays were integrated within the venue, complementing rather than dominating the architectural features. This balance allowed Irene Molina's sculptures to remain the centerpiece while the digital elements provided a dynamic, evolving backdrop that enhanced the overall artistic atmosphere.