Peerless-AV has hired Matt Nixon as distribution channel sales manager for its UK Professional Division.
In his new role, Nixon is responsible for developing and implementing the long-term business strategy, broadening sales opportunities, managing distributor relationships and providing support for the ongoing growth of key accounts.
Keith Dutch, managing director - EMEA, Peerless-AV, said: “[Matt] has demonstrated strong customer relationship skills and has a thorough understanding the AV and IT industry. His energy and experience will help us maintain our UK market leading position and explore new routes to market with our expanding portfolio.”
Nixon joined Peerless-AV from cloud-based software provider Epos Now where he was a commercial consultant. He has also worked as an account manager at AV distributor Midwich.
He said: “Distribution sales is where I excel, and I look forward to putting my social and commercial relationship skills into practice with upcoming sales promotions, product training and marketing initiatives.”