JCDecaux bolstered its grasp on the UK outdoor advertising market after it snapped up assets of Titan Outdoor Advertising, a major player in the railway and retail advertising sectors that was recently placed in administration.
Titan boasted a strong position in the railway and retail advertising sectors in the UK following the purchase of Maiden Outdoor in March 2006. The company has pushed digital outdoor with its Transvision and Digital 6-sheets in shopping centres and railway stations.
Jeremy Male, CEO JCDecaux UK and Northern Europe, said: “We look forward to the opportunity of adding the Titan assets to our portfolio of business in the UK. There is a great potential fit with our existing roadside and airport advertising business and with strong positions in retail and rail advertising it is well placed for growth.”
Bill Apfelbaum, chairman of Titan UK, regretted the company’s exit from the UK market but said: “we’re tremendously proud of the achievement and hard work of our team.”
He was joined in his sentiments by Jon Slatkin, chief executive of Titan UK who added: “I am incredibly proud of the Titan team for successfully transforming our rail and retail assets into a growing business.”