ISE 2018 to add VR event after deal with VR Days Europe

ISE 2018 to add VR event after deal with VR Days Europe
Next year’s Integrated Systems Europe (ISE) exhibition will feature a VR Days event produced by VR Days Europe.

The news comes after ISE organiser, Integrated Systems Events, signed a deal with the VR Days Europe festival that will see it provide content, marketing and organisational support for the three day event to be held in Amsterdam in October.

VR Days Europe, October 25 to 27, explores virtual and augmented content, creativity and production through a mix of keynotes, sessions, workshops and seminars across five venues in Amsterdam.

The VR Days Europe Conference will be held at the DeLaMar Theatre where VR and AR creative professionals will address attendees. 

Expert Tracks features professionals working on content, technology and research and will explore vertical market sectors such as media, arts, entertainment, healthcare, education and enterprise solutions. The VRackathon will see VR experts tackle technical challenges set by companies and organisations and a CineMart will feature a jury of VR film and technology staff who will debate projects looking for finance and distribution. The Church of VR will showcase VR content. VR Days Europe will also feature an exhibition and the Halo Awards to honour leading AR, VR, and MR projects. 

Benjamin de Wit, director of the VR Days Europe festival, said: “Our mission is to unite the VR and AR communities, to inspire creative minds and to drive business forward. I am delighted that we are working with ISE as we complement one another perfectly. Together we are confident that we can develop the event and the brand. A number of the vertical market sectors we cover are extremely relevant for the AV market-place. There is the potential for a great deal of synergy.”

Mike Blackman, managing director of Integrated Systems Events, added: “The use of augmented and virtual reality products and solutions is already playing a significant role in the AV business for both our exhibitors and attendees. There is much to learn and much to get excited about. It’s vital that ISE is able to provide a platform for companies and individuals that are keen to understand the current state-of the-art, what’s available today and what’s coming in the future. VR Days has an unrivalled position to help us deliver this and one that we are proud to be involved with and help to develop.”