INFiLED has supplied its MVmk2 Series outdoor LED technology for a prominent digital-out-of-home (DOOH) advertising location on Dubai’s main thoroughfare, delivering a large-format display engineered for demanding outdoor conditions.
The first digital screen at A Tower – Pixels World’s new location on Sheikh Zayed Road, the city’s central transportation corridor and the longest road in the United Arab Emirates – the site is positioned for maximum visibility, with more than half a million people passing by every day and within walking distance of major landmarks including Dubai Mall, Dubai International Financial Centre and the Museum of the Future.
The installation features an INFiLED MVmk2 LED display in 10.4 configuration (10.4mm pixel pitch) and delivering up to 10,000 nits of brightness, ensuring clear, high-impact visuals – even in broad daylight – across a 30 × 10m (300m²) canvas.