Harman expands distribution agreement in Saudi Arabia

Harman expands distribution agreement in Saudi Arabia
Harman Professional Solutions has announced the expansion of its long-standing distribution agreement with Masterpiece in the Middle East. Effective 1 July, 2025, Masterpiece will begin offering the full Harman audio brand portfolio in the Kingdom of Saudi Arabia.

Already a distributor for Harman audio brands in the UAE and broader GCC region, Masterpiece’s expanded role in Saudi Arabia will now include the complete professional audio lineup: JBL Professional, BSS, Crown, AKG, Soundcraft, Lexicon and dbx.

To ensure market coverage, Halwani Audio Visual (HAV) will continue to distribute the Harman audio portfolio in Saudi Arabia. HAV remains a valued and experienced partner in the Kingdom, and this multi-distributor approach reflects Harman’s commitment to serving each market vertical with flexibility, scale, and localised expertise.