First Impression adds to retail media proposition with appointment of Marvin Vacquier Droop

First Impression adds to retail media proposition with appointment of Marvin Vacquier Droop
First Impression has appointed Marvin Vacquier Droop as business lead software & integrations. In this position, Vacquier Droop will strengthen and broaden First Impression's retail media proposition and strategy.

Vacquier Droop has provided his services from companies such as Platform 161, Newcraft, and Masters of Digital.

First Impression strengthened its retail media proposition last year and, together with partner Streaem, rolled out in-store retail media infrastructure at Jumbo and SPAR, among others.

Retail media will only continue to develop in the coming years and with Vacquier Droop, First Impression has acquired the knowledge and expertise to support retailers in setting up and operating new retail media networks.








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