Exertis buys Medium UK

Exertis buys Medium UK
Exertis, a distributor of technology products for the B2B, mobile and retail markets, has purchased Medium Ltd, a specialist AV distributor in the UK.

Gerry O’Keeffe, Exertis, managing director UK&I said "Medium has an unrivalled reputation for customer service, industry knowledge and offering specialist support and solutions in key areas of the AV market. The company has built strong customer and vendor relationships, and its technical expertise will strengthen our ability to implement a full suite of professional AV solutions into the B2B market where our complementary products and services will provide opportunities for additional growth."

Medium employs 40 staff with a turnover of £32 million. It transacts with over 800 AV resellers in the UK offering a range of pre and post sales customer services. It also provides professional training and education programmes for both its employees and customers, and is a member of InfoComm International.

Ian Sempers, Medium MD said: "We are delighted to be joining forces with Exertis. The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions. Our expertise and technical knowledge in this market combined with Exertis’ wider product portfolio will provide a compelling proposition for resellers and vendors."

The acquisition of Medium, follows the announcement of Exertis’ intention to acquire server and storage specialist Hammer, and continues the company’s strategy to provide a complete range of technology solutions from home to IT, mobile and enterprise whilst maintaining specialist expertise in key market segments.

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