Tech distributor Exertis has announced a strategic shift to being a more dedicated, specialist distributor, to focus on specific markets (AV, Components, IT Solutions, Mobile and Print) and channels (Consumer).
The move will allow Exertis to use its expertise in high-growth sectors, offering more tailored solutions to better support customers’ businesses. The dedicated Business and Consumer divisions, with integrated sales and commercial teams, will result in a streamlined approach which simplifies the distributor’s operations, ensuring a more seamless experience for customers with faster support and enhanced collaboration.
In Exertis’s Business division, the focus is on the specialism in high-growth areas such as AV, Components, IT Solutions, Mobile and Print. In the Consumer division, the distributor continues to lead the retail market, while making targeted improvements to further elevate its service.
“These changes are designed to make us more agile and responsive to the market, while fully leveraging our specialist knowledge and optimised services,” said Tim Griffin, CEO of Exertis IT. “The integration of sales and commercial functions ensures a simpler, more efficient customer experience. Our fully integrated channels provide unified support tailored to our customers’ specific needs.”
Jonathan Sutherland is now MD of Exertis Consumer, Jamie Brothwell has been named MD of Exertis Business, Paul Jacobs becomes trading director, and Lisa Bird takes on the role of sales operations and 3PL director; all reporting into Phill Turner, chief commercial officer.