A towering 193 sq m transparent LED screen at the south access of Fira Gran Via became a canvas for boundary-pushing digital art during ISE 2025.
By day, it delivered show information; by night, it transformed into a stage for immersive performances. Across three evenings, the South Access welcome screen hosted artists blending technology with storytelling, movement, and AI. In this video series, we meet the creators behind the content:
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Quayola, whose generative work “Promenade” opened the programme and set a high bar for creative innovation.
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Jeroen Van der Most, who explores our future with AI and quantum components in “Evolution Unbound.”
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Alice Labourel, who brings nature and literature to life with 3D modelling and visual poetry in “A Tiny Bead of Pure Light.”
Watch the interviews below to discover how these artists are reshaping the possibilities of digital expression on an extraordinary scale.
Quayola – Art in Motion
Davide Quayola discusses with Reece Webb his innovative journey merging art with audio-visual technologies. Learn how he uses tech as a catalyst for creativity and hear insights from his keynote on inspiring new ideas. Discover his monumental projection at Casa Batlló and an exhibition at ISE showcasing his unique approach to technology's role in art.
Jeroen Van der Most – Future Forms
Artist Jeroen Van der Most unpacks “Evolution Unbound,” a powerful piece exploring AI, quantum components, and our technological trajectory through the lens of creativity.
Alice Labourel – Light, Nature, Emotion
Alice Labourel reveals the inspiration behind “A Tiny Bead of Pure Light,” using movement, AI, and 3D modelling to highlight the quiet wonders of the natural world.